The stock market is full of surprises, and while many investors focus on well-established companies, some of the most significant opportunities may lie in the lesser-known or unexpected stocks. These hidden gems could offer massive returns for those with a keen eye for growth and a bit of patience. Whether driven by emerging technologies, shifts in market trends, or an underappreciated business model, certain stocks have the potential to skyrocket in the next five years.
Here, we will uncover 5 unexpected stocks that could see substantial growth in the near future. These companies have strong potential, solid fundamentals, and are poised to take advantage of new opportunities.
1. SolarEdge Technologies (SEDG)
Why It’s Unexpected:
Solar energy has seen rapid growth in recent years, but the companies that power the infrastructure of solar systems, like SolarEdge Technologies, often fly under the radar. SolarEdge is an energy solutions provider that designs and manufactures inverters, power optimizers, and energy management systems for solar installations.
Growth Catalysts:
- Global Push for Renewable Energy: As the world shifts toward sustainable energy solutions, SolarEdge is well-positioned to capitalize on the growing demand for solar power.
- Expansion into Energy Storage: SolarEdge is focusing on energy storage solutions, providing a comprehensive offering to meet the needs of both consumers and utilities.
- Government Incentives: Renewable energy technologies continue to benefit from government subsidies, which further boost SolarEdge’s potential in a thriving market.
Predicted Impact:
As the solar industry expands, SolarEdge’s innovative products could see a surge in demand. Over the next five years, the company could become a major player in the green energy sector, positioning its stock for significant growth.
2. Shopify (SHOP)
Why It’s Unexpected:
Many may consider Shopify a well-established player in e-commerce, but its growth potential remains largely untapped, especially in the global expansion and adoption of e-commerce solutions for small to medium-sized businesses. Despite some market corrections, Shopify remains poised for future expansion.
Growth Catalysts:
- E-Commerce Growth: The global e-commerce market continues to expand, and Shopify provides an easy platform for entrepreneurs to launch online stores.
- International Expansion: Shopify has made significant inroads into international markets, and as more businesses move online, Shopify’s role as a top e-commerce solution provider will likely continue to grow.
- Subscription Revenue: Shopify’s subscription-based model provides stable revenue, which enhances its growth prospects.
Predicted Impact:
With the continued growth of online retail and small businesses seeking to scale, Shopify’s stock is likely to see impressive growth over the next few years, particularly as it expands into emerging markets.
3. Zoom Video Communications (ZM)

Why It’s Unexpected:
While many associate Zoom with the COVID-19 pandemic, Zoom Video Communications’ ability to transition into a hybrid work model and offer more than just video calling positions it for long-term success. It’s an unexpected candidate because it is still seen primarily as a pandemic-driven success story, but the company’s innovations indicate its potential to thrive in the post-pandemic world.
Growth Catalysts:
- Hybrid Work Trend: Remote and hybrid work models are here to stay, and Zoom is at the forefront of facilitating this transition. As businesses continue to adopt hybrid work environments, the demand for Zoom’s services will remain strong.
- Expanding Product Offering: Zoom has diversified its offerings, moving beyond simple video calls to include webinars, chat, phone services, and even a cloud-based contact center, broadening its appeal.
- Enterprise Market Growth: Zoom’s push into the enterprise market, with features designed for larger organizations, could drive significant revenue growth.
Predicted Impact:
With a shift toward hybrid work and a growing customer base, Zoom’s stock could see significant appreciation, making it a hidden gem for long-term investors.
4. Roku (ROKU)
Why It’s Unexpected:
Roku has become a dominant force in the streaming industry, providing a platform for content distribution through its smart TV platform and streaming devices. Despite facing competition from companies like Amazon and Google, Roku’s unique positioning in the market makes it a stock to watch for the future.
Growth Catalysts:
- Streaming Boom: As traditional TV continues to lose viewers to streaming services, Roku is poised to benefit from this shift in consumer behavior.
- Expansion into International Markets: Roku has been expanding into global markets, including Canada and the UK, which significantly increases its potential growth.
- Advertising Revenue Growth: Roku’s advertising platform has been gaining traction, as advertisers increasingly focus on streaming platforms for targeted ads, offering substantial revenue growth potential.
Predicted Impact:
With streaming becoming an increasingly dominant form of entertainment, Roku’s stock has the potential to continue growing. Its competitive advantage in the advertising space and expansion into new markets make it a strong candidate for significant growth in the coming years.
5. Beyond Meat (BYND)
Why It’s Unexpected:
Beyond Meat is often seen as a niche player in the plant-based food sector, yet it has the potential to revolutionize the food industry as consumers increasingly adopt plant-based diets. Despite facing competition from larger food companies, Beyond Meat remains one of the most innovative players in this space.
Growth Catalysts:
- Growing Plant-Based Trend: The shift towards plant-based diets is gaining momentum, driven by health-conscious consumers and environmental concerns.
- Partnerships with Major Chains: Beyond Meat has formed partnerships with fast-food giants like McDonald’s, Taco Bell, and KFC, increasing its market reach.
- Innovation in Product Line: Beyond Meat continues to innovate, launching new products that mimic the taste and texture of meat, appealing to a broader consumer base.
Predicted Impact:
As demand for plant-based products continues to rise, Beyond Meat’s stock is likely to see impressive growth. Its partnerships with major food chains and its innovative product lineup position it for strong future performance.
Conclusion: Why These Stocks Are Worth Watching
The stock market is always full of uncertainty, and predicting the future is never an exact science. However, by keeping an eye on companies that are innovating in emerging industries or positioning themselves to benefit from long-term trends, investors can make informed decisions that have the potential to pay off significantly.
These five companies—SolarEdge Technologies, Shopify, Zoom Video Communications, Roku, and Beyond Meat—may not be the most obvious choices, but their growth potential over the next five years is significant. Their ability to innovate, expand into new markets, and adapt to changing consumer behavior makes them strong candidates for substantial appreciation in value. If you’re looking to diversify your portfolio with some unexpected yet promising stocks, these are certainly worth considering.
FAQs
Q1: How can I assess whether a stock is truly “unexpected” for growth?
Look for stocks that are undervalued or overlooked, but still have strong fundamentals, growth potential, and adaptability to market trends. These companies often operate in emerging sectors or have disruptive products/services.
Q2: Why is Beyond Meat considered an unexpected stock?
While plant-based products are gaining popularity, Beyond Meat’s position as a leader in this niche market may surprise some. Its partnerships with fast-food chains and product innovation suggest significant growth potential.
Q3: Can I rely solely on emerging technologies like AI and electric vehicles for stock growth?
While these sectors are certainly promising, a well-rounded investment strategy should consider companies with strong fundamentals across various industries. Stocks like SolarEdge and Roku show that growth opportunities are not limited to just high-tech sectors.
Q4: What role do partnerships and international expansion play in stock growth?
Strategic partnerships and global expansion are critical drivers of revenue growth. Companies like Roku and Beyond Meat demonstrate how collaborations with major companies and international outreach can significantly impact stock prices.
Q5: How do I determine if a stock is a good long-term investment?
Look for companies with strong leadership, innovation, a clear business model, and solid financials. Ensure the company is poised to benefit from long-term trends, such as renewable energy, plant-based diets, or digital transformations.